Chad Watson grew up outside of Philadelphia, PA where he attended the Perkiomen School and played lacrosse for his father Reid. He played 3 sports in HS, Football, Wrestling and Lacrosse. Chad lead his High School team to the PA North Eastern League Championship as midfielder and holds the distinction of scoring at least one goal in 52 consecutive games over a three–year period. He was a three–year All–league and two–year All–State selection. In 1997 Chad was inducted into Perkiomen’s Athletic Ring of Honor along with his father. Chad attended the University of North Carolina and was a member of the 1986 National Championship team and the 1989 ACC Championship squad. After graduating in 1989, Chad went to work with Sports Endeavors Inc. in Durham. After serving in many roles at SEI, in 1994 Chad went on to cement his own legacy in the Sporting goods industry as Founder and President of the Great Atlantic Lacrosse Company/LACROSSE.COM . He served on the NC–Chapter of US Lacrosse from 1997 – 2001. Chad currently serves on the US Lacrosse Industry council, and is an advisory Board Member for Major League Lacrosse. In his spare time Chad is the Director of Atlantic Coast Lacrosse Events.